Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Mondiale faced challenges in achieving a low click-through rate (CTR) and grappling with a high rate of unsubscribes. Despite using various tools, the team hadn't fully tapped into the potential of segments, tags, and automations. Understanding and organizing data remained a significant hurdle.
A. Clarke reflects on the situation, "CTR was very low, didn't know how to increase it. We used a lot of tools, but not really the segments and tags section. We didn't understand the data, we didn't know how to organize it."
Mayple, with its expertise, became a beacon for Mondiale. A. Clarke notes, "The expert was really an expert in the field. Communication was always good, meetings were good, feedback was always good. The HC was great." Mayple's involvement brought clarity and a comprehensive understanding of data organization, tags, segments, and the untapped potential within their reach.
Mayple's impact exceeded expectations, providing Mondiale with insightful strategies. Despite being a free service, the partnership surpassed A. Clarke's expectations. The team feels more confident, exploring AB testings and diligently tracking progress, though the full impact on metrics is still a work in progress.
A. Clarke reflects, "Don't see too much improvement on metrics yet, we are still working on everything that Mayple taught us. It's a long process, but we are working on it. We feel more confident."
Mondiale's collaboration with Mayple was characterized by positivity, insightfulness, and unexpected value. Mayple's guidance propelled Mondiale into a realm of strategic marketing, leaving the team more confident and empowered in their endeavors.Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact us today to discover the tailored strategies that will redefine your marketing trajectory. Unlock Your Marketing Potential with Mayple.
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"Mayple helped us understand everything more. We started to use automations and tags and segments. We understood how to use audiences. The potential of what we could do and use."
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My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.
Developed & produced digital and lineal content during the Supercup Final 2015
Developed & produced a series of interviews with the top Latin American soccer players in Europe
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.