In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

The Challenge

The Process

The Solution

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Empowering Caregivers: How CareWise Solutions Revitalized Email Marketing with Mayple

Small Business Overview:

CareWise Solutions addresses the critical need for caregiver support within organizations. Their innovative approach, integrating The Caring Place HUB app into employee benefits, places invaluable tools and resources directly into the hands of caregivers.

Challenges:

As the Content Director at CareWise Solutions, the primary challenge was grappling with the technical intricacies of their email marketing platform, MailChimp. A profound understanding of its capabilities was lacking, hindering their outreach efforts.

How Partnering with Mayple Helped:

Expert’s Approach:

Mayple's expert executed a multi-pronged strategy.

  • Integration of social media, specifically Facebook, into Mailchimp for a wider reach.
  • Creation of three specialized email journeys: a welcoming series, a gratitude series, and a nurturing series.
  • Instruction on crafting contact acquisition forms within Mailchimp.
  • Comprehensive guidance on A/B testing, equipping the team to conduct tests autonomously.

Impact and Transformation:

  • An astonishing 50% boost in the open rate, demonstrating the effectiveness of the strategies implemented.
  • Enhanced comprehension of Mailchimp's capabilities.
  • Successful deployment of impactful email journeys.

Conclusion:

For CareWise Solutions, partnering with Mayple was an investment well worth the effort. Although there is room for further improvements, Mayple has provided the knowledge and tools necessary for achieving long-term success.

Ready to unleash your email marketing's potential? Collaborate with Mayple today to embark on a journey towards enhanced engagement and more effective communication. Contact us now to explore tailored strategies that will redefine your email marketing trajectory.

Website
Skills Used

Email Marketing

Industry

Results by the numbers

50%
Open Rate Increased
8
Hours audited the account by our expert

"The collaborative calls with Mayple were the best part. They demystified MailChimp for us, making it an invaluable asset.

Melody Wright

Content Director

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Vantage Etc

To brand, and market a dual-functioning B2B business. One sect is for energy procurement and efficiency and the other sect his benefits for employees.

Aviators Market

0.39

CPO

Chef V

This business could not figure out how to scale with their Facebook and Google Ads and had worked with their previous agency for 2+ years. It took us only 15 days to scale them from $70k/mth in sales to $300k/mth in sales and a new growth plateau.

0

CPL

Travel for Teens

  • Enhance lead conversion on website
  • Maintain low cost per lead
  • Acquire new customers
  • Increase visibility to new customers via online search
  • Target specific prospects in demographic in specific markets
  • Maximize marketing return on investment 

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.