Revenue grew over 50% YoY for the entire time I worked in the company

2
ROAS

The Challenge

Building one of the largest optical ecommerce players in teh US market

The Process

I started as a Marketing coordinator and grew with the company until I was the Director for Acquisition and Retention

The Solution

Revenue grew over 50% YoY for the entire time I worked in the company

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,CMO,Web Development,CRO,Email Marketing,Marketing Strategy,SEO

Industry

Health & Wellness

Results by the numbers

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Virtual EMDR

They were working with another agency that didn't really understand their product and couldn't get the right messaging

0.1

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North Ave Education

This client came to me because the weren't seeing conversion coming from the ads, and the structure of the campaigns was "very confusing". There were keywords buried within campaigns with hundreds of ad groups, that didn't get a chance to perform or see the light of day. In short, the structure was all messed up.

0.4

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NUS MBA

  • Drive qualified MBA applications from candidates who are more likely to apply for the current intake.
  • Past 3 years did not have full/filled classes (there was room for more students). There were many applications, but not enough qualified candidates.

0.5

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Nium

Fintech startup in a saturated market. when we started our cooperation we didn't know exactly who are our customers were, so I worked frequently with the sales team. We had to crack the right (B2B) keywords for the Google campaigns.


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