The best version of this smoke test drove a high amount of leads of which many were willing to pay for the proposed service. What you see as Sparrow today has originated from this test.

0.6
CPL

The Challenge

Sparrow is a science-based subscription service that condenses the latest science insights in a digestible and easy-to-understand manner.


At the time Sparrow was an early stage business that was searching for the right product and business model for Product Market Fit. We had to come up with a way to grow the company.

The Process

Creating a series of different propositions and landing pages to run as a 'smoke test', we ran traffic to each one to measure how customers would respond to each proposition individually. Each page had to have customised copy written to highlight each product's unique value proposition.


My marketing campaigns drove equal amounts of traffic to each page to give each version a fair chance of performing. We tracked the amount of sign ups we received and whether people were willing to pay money for each proposition.

The Solution

The best version of this smoke test drove a high amount of leads of which many were willing to pay for the proposed service. What you see as Sparrow today has originated from this test.

Skills Used

Paid Ads,CRO,Marketing Strategy,Paid Ads,Copywriting,Other

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Trilogene Seeds

  • Drive cart sales through the website as well as phone calls and form fill leads
  • Manage Google Shopping campaigns and avoid/prevent issues with any google disapprovals in the CBD space


0.3

CPM

Xagio

Xagio is an online software tool that combines the power of cloud WordPress

management and a feature-rich optimization plugin. They were looking to generate more leads and sales through paid ads.

Raise Giving

They wanted to have a landing page for one of their event and an improvement of their website

2

ROAS

Kit Kat Klocks

Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.