Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

The Challenge

The Process

The Solution

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Safar Publications - Mayple's Journey

Challenges:

The challenge was centered around optimizing the Journey2Jannah program for improved engagement.

How Partnering with Mayple Helped:

Mayple offered professional advice, aiding the J2J Lead in better understanding the platform.

Impact and Transformation:

With 30% increased engagement, Safar Publications is on the right path, even though there is more to learn.

Conclusion:

Mayple's assistance paved the way for Safar Publications to enhance user engagement, making Journey2Jannah more impactful.


Website
Skills Used

Email Marketing

Industry

Results by the numbers

40%
Potential Account Improvement
7
Hours Audited the Account

"Mayple was very knowledgable, implemented a lot of recommendations and made good summary presentations while walking us through the account to show and explain the changes which was super useful"

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Lidl Dollys Factory Store

HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS

   4,475 purchases

   6.97 ROAS across a 2 year period

   $416,879.29 Purchase Conversion Value


COMPANY OVERVIEW

Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.


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The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


SOLUTION

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SOCIAL PROFILE RESULTS:

COMPANY OVERVIEW

While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.


With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.


PAID ADVERTISING CAMPAIGN RESULTS:


BRAND AWARENESS CAMPAIGNS:

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WEBSITE PURCHASE CONVERSION CAMPAIGNS:

Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.

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