Michelle has since grown the bilingual French English Naked French Instagram channel from 0 → 87,000 followers in 18 months with $0 in paid marketing. Many of her reels have also gone viral with millions of views.

Michelle also created and produced The Naked French Podcast which debuted in the Top #10 Apple Podcast Charts in 12 different countries under the Language Learning category.

The Challenge

Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.

She wanted to spend $0 in paid marketing, and build the community organically.

The Process

Michelle developed a 'micro-dosing method', where you can learn audio via micro-doses (most people don't have hours free in their day to just learn languages!).


When it comes to growing a social media audience and building a community, Michelle believes in focusing on creating valuable content that always provides educational value to the user first.

From there, she leverages a data-driven creative approach and iterates on the content which performs best with the audience.


She's extremely serious about a data-driven approach - she takes a close look at the times posted, shares, likes, engagement, DM's, types of reactions... And it makes a difference - she's found that if a post goes out on Instagram that's +/-2 hours outside of the optimal time, engagement is 20% less!

The Solution

Michelle has since grown the bilingual French English Naked French Instagram channel from 0 → 87,000 followers in 18 months with $0 in paid marketing. Many of her reels have also gone viral with millions of views.

Michelle also created and produced The Naked French Podcast which debuted in the Top #10 Apple Podcast Charts in 12 different countries under the Language Learning category.

Skills Used

Other

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0

CPL

XMP Packaging

To grap hot leads but requiring big quantities of packaging with order above 100K

Noom

Funded startup app in the weight loss space. Overwhelmingly negative online reputation for key brand terms. Experiencing trouble driving and sustaining any meaningful amount of qualified non-brand traffic through SEO.

Dream Weaver

Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.

1.5

CPL

The Fortis Company

Developed websites and acted as marketing manager for a suite of luxury real estate properties.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.