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Michelle has since grown the bilingual French English Naked French Instagram channel from 0 → 87,000 followers in 18 months with $0 in paid marketing. Many of her reels have also gone viral with millions of views.
Michelle also created and produced The Naked French Podcast which debuted in the Top #10 Apple Podcast Charts in 12 different countries under the Language Learning category.
Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.
She wanted to spend $0 in paid marketing, and build the community organically.
Michelle developed a 'micro-dosing method', where you can learn audio via micro-doses (most people don't have hours free in their day to just learn languages!).
When it comes to growing a social media audience and building a community, Michelle believes in focusing on creating valuable content that always provides educational value to the user first.
From there, she leverages a data-driven creative approach and iterates on the content which performs best with the audience.
She's extremely serious about a data-driven approach - she takes a close look at the times posted, shares, likes, engagement, DM's, types of reactions... And it makes a difference - she's found that if a post goes out on Instagram that's +/-2 hours outside of the optimal time, engagement is 20% less!
Michelle has since grown the bilingual French English Naked French Instagram channel from 0 → 87,000 followers in 18 months with $0 in paid marketing. Many of her reels have also gone viral with millions of views.
Michelle also created and produced The Naked French Podcast which debuted in the Top #10 Apple Podcast Charts in 12 different countries under the Language Learning category.
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GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
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