Michelle has since grown the bilingual French English Naked French Instagram channel from 0 → 87,000 followers in 18 months with $0 in paid marketing. Many of her reels have also gone viral with millions of views.

Michelle also created and produced The Naked French Podcast which debuted in the Top #10 Apple Podcast Charts in 12 different countries under the Language Learning category.

The Challenge

Michelle wanted to build a Podcast and Instagram community around learning the French language as an adult, as she was living in Paris and found it difficult to access easy resources which would help her acquire fluency faster. She particularly wanted to focus on high quality audio resources.

She wanted to spend $0 in paid marketing, and build the community organically.

The Process

Michelle developed a 'micro-dosing method', where you can learn audio via micro-doses (most people don't have hours free in their day to just learn languages!).


When it comes to growing a social media audience and building a community, Michelle believes in focusing on creating valuable content that always provides educational value to the user first.

From there, she leverages a data-driven creative approach and iterates on the content which performs best with the audience.


She's extremely serious about a data-driven approach - she takes a close look at the times posted, shares, likes, engagement, DM's, types of reactions... And it makes a difference - she's found that if a post goes out on Instagram that's +/-2 hours outside of the optimal time, engagement is 20% less!

The Solution

Michelle has since grown the bilingual French English Naked French Instagram channel from 0 → 87,000 followers in 18 months with $0 in paid marketing. Many of her reels have also gone viral with millions of views.

Michelle also created and produced The Naked French Podcast which debuted in the Top #10 Apple Podcast Charts in 12 different countries under the Language Learning category.

Skills Used

Other

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Aaron Chang

Build a Landing Page for the Holidays, itegrated with Shopify and apps for free gifts, quntity breaks app and Gift Card experience.

Lead Generation Landing Page.

0.95

ROAS

4artworks

4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.


We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience. 


We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.


Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth. 

Dine en blanc

introduce event to madrid for the first time, 2 years n a row

BullDog Gin

support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.