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We started with 300 instagram followers and now have over 60,000 in just three short months. Her engagement rate is through the roof. We've grown several thousand on TikTok and hundreds on Pinterest as well. Every platform as seen growth consistently over time.
In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
My process was to create a brand for her, a strategy for overall social media and a strategy for growth and reach when it came to Instagram, Pinterest, and TikTok. Consistency and testing were major key factors here. We also made sure to use Instagram stories specifically to covert all followers/ engagement into sales which worked perfectly.
We started with 300 instagram followers and now have over 60,000 in just three short months. Her engagement rate is through the roof. We've grown several thousand on TikTok and hundreds on Pinterest as well. Every platform as seen growth consistently over time.
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The CLL (language center) wanted to launch a new online platform (named VISIAGORA) to propose new trainings on any matters such as: astronomy, cooking, languages, kids development and many more. Classes were given by professional at different moments of the day for about 2 hours during 1, 2 or several months.
The challenge was to quickly promote this training for the summer in a short laps of time (campaign launched in June for training starting in July) and knowing the platform was new and we needed it to be dissociated from the main organization (CLL) specialized in languages.
In addition, it was the beginning of the COVID period (2020) and people were just about getting used to work remotely and to use digital tools for their trainings.
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.
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