
We started with 300 instagram followers and now have over 60,000 in just three short months. Her engagement rate is through the roof. We've grown several thousand on TikTok and hundreds on Pinterest as well. Every platform as seen growth consistently over time.
In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
My process was to create a brand for her, a strategy for overall social media and a strategy for growth and reach when it came to Instagram, Pinterest, and TikTok. Consistency and testing were major key factors here. We also made sure to use Instagram stories specifically to covert all followers/ engagement into sales which worked perfectly.
We started with 300 instagram followers and now have over 60,000 in just three short months. Her engagement rate is through the roof. We've grown several thousand on TikTok and hundreds on Pinterest as well. Every platform as seen growth consistently over time.
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Our partnership began as the company underwent a complete rebranding and repositioning. Formerly Sunshine Kids and well known in retail spaces for exceptional safety standards, Diono wanted to establish themselves as an international brand with its own ecommerce channel and a product line that expanded beyond car seats. With a small budget and strict pricing requirements, we drove growth of the Diono brand and digital footprint up to the point of acquisition in early 2018.
Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.