Marketing to consumers to provide them with potential financial solutions using my client was difficult, we needed the right balance of education, ad content and lead magnet to get the consumer to engage. We started with being more specific with our audience, targeting business owners and home owners, we then targeted the messaging to both and built our content around each audience. This made a huge difference as we were able to tailor our messaging just right to each very different audience, ultimately getting them to understand what The Loanery offer and convincing them to get in touch and convert through the ad.
I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook and Instagram Ads digital strategy.
Paid Ads,Paid Ads
Finance
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.