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While cost per app install would be cheaper on Paid Social, the drop-off was significant regarding completing registration. By driving ads that focus on high-intent keyword queries, I reduced our cost per registration by up to 40%.
Noumena is offering financial services to Freelancers who have otherwise been ignored and even rejected by traditional financial institutions. With a new app, the objective was to grow the user base by acquiring proven and approve-only freelance and entrepreneur users.
With an approval process in place, it can be challenging to target the right user that has reached a level of success with their business and are ready to take on capital. This meant I had to think outside of the box and lean heavily on surgical search campaigns that lead to information-based landing pages for users to then download our app.
While cost per app install would be cheaper on Paid Social, the drop-off was significant regarding completing registration. By driving ads that focus on high-intent keyword queries, I reduced our cost per registration by up to 40%.
Paid Ads,SEO,Marketing Strategy,Other,Web Development
Technology
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Struggling to combat high Facebook CPMs which resulted in costly CPCs and consequently high CPA
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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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