
This strategy led to a consistent pipeline of bookings increasing sales by 10% while accelerating growth in the newest location by 40% over projected expectations.
This Award Winning Hair Salon needed to drive more traffic and bookings to grow the business at their primary location while launching a new location in a neighboring city. The ask was to grow sales in both locations while minimizing the cnabalization of customers from their existing database.
We geo-fenced each location, then used Google Performance max campaigns to drive in-bound calls, store traffic and online bookings while building the brand and adding further booking opportunities using awareness and messenger conversion ads on Facebook and Instagram.
This strategy led to a consistent pipeline of bookings increasing sales by 10% while accelerating growth in the newest location by 40% over projected expectations.
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Beauty
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I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.

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