Using marketplaces like Grin, Influencity, Tribe we were able to bring over 100+ content pieces for their creative team to use across their branding channels.
Every Man Jack needed to build a top-tier influencer program to funnel converting UGC for their paid ad strategy.
As a Content Creator Manager, I stepped onto their team to oversee their end-to-end process and manage their creator relations. From vetting influencers to negotiating contracts, I was able to build lead gen funnels and bring on-brand talent and build their UGC database.
Using marketplaces like Grin, Influencity, Tribe we were able to bring over 100+ content pieces for their creative team to use across their branding channels.
Marketing Strategy
Beauty
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.
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