University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

The Challenge

The Process

The Solution

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Enhancing Email Marketing with University of Georgia, SNAP-Ed and Mayple

Small Business Overview:

University of Georgia, SNAP-Ed, is one of four implementing agencies in Georgia offering SNAP-Ed. Their mission includes attending numerous outreach events, providing online resources like blogs, recipes, and online learning, and operating a texting program. With a team of around 25 dedicated SNAP-Ed professionals and over 200 UGA employees, they work collectively to promote and support the program.

Challenges Faced:

In the realm of email marketing, University of Georgia, SNAP-Ed, faced challenges stemming from an email structure primarily designed for specific content delivery periods, typically lasting 12 weeks. These emails were not structured for a regular monthly newsletter, making it necessary to adapt and reconfigure their email strategy. They needed to address the complexities of the Mailchimp platform and determine the best practices for template creation, user organization, and content relevance.

How Partnering with Mayple Helped:

Mayple's collaboration brought a fresh perspective to University of Georgia, SNAP-Ed. They created two welcoming journeys to engage new subscribers effectively. Tags were introduced to better organize the audience, streamlining content delivery and segmentation.

Mayple's consultant worked closely with University of Georgia, SNAP-Ed, to develop automation strategies, laying the foundation for more efficient and automated email campaigns. Their friendly and helpful approach made it easier for the team to grasp the nuances of the platform, ensuring that Mailchimp's features could be fully leveraged.

Impact and Transformation :

The impact of Mayple's approach was profound. University of Georgia, SNAP-Ed now has an optimized structure for regular email content delivery. Automation strategies have streamlined email campaigns, enhancing engagement with their audience. The introduction of tags and segments has improved user organization, allowing for better content targeting and personalization.

Furthermore, Mayple's creation of draft segments for identifying inactive subscribers and non-subscribers has paved the way for winback campaigns and audience segmentation. The A/B test draft provides  Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact us today to discover the tailored strategies that will redefine your marketing trajectory.

Recommendation:

University of Georgia, SNAP-Ed's collaboration with Mayple has been pivotal in optimizing their email marketing strategy. Mayple's expertise and supportive approach have paved the way for a more efficient and engaging outreach. Given the transformative impact of this partnership, University of Georgia, SNAP-Ed, is highly likely to recommend Mayple to their colleagues and peers.

Conclusion:

The partnership between University of Georgia, SNAP-Ed, and Mayple has substantially improved their email marketing efforts. By addressing the challenges of email structure and content relevance, they are now better equipped to reach and engage their audience effectively.

Website
Skills Used

Email Marketing

Industry

Results by the numbers

45%
Potential Account Improvement

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1

ROAS

Kings of Diamonds

Kings of Diamonds is a busy and successful ecommerce diamond merchants in Hatton Garden, London. KOD had been running Paid search across GoogleAds and Google Shopping for over six months before reaching out to Delta Marketing.


The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads

0.55

CPL

Leroy

Build an ads strategy to get more leads.

5

CPR

Ignited Learning

As an educational partner with the Toronto District School Board, our challenge was to encourage parents, teachers and principals to bring us into their school to provide extracurricular programming.

Raise Giving

They wanted to have a landing page for one of their event and an improvement of their website

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.