Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
University of Georgia, SNAP-Ed, is one of four implementing agencies in Georgia offering SNAP-Ed. Their mission includes attending numerous outreach events, providing online resources like blogs, recipes, and online learning, and operating a texting program. With a team of around 25 dedicated SNAP-Ed professionals and over 200 UGA employees, they work collectively to promote and support the program.
In the realm of email marketing, University of Georgia, SNAP-Ed, faced challenges stemming from an email structure primarily designed for specific content delivery periods, typically lasting 12 weeks. These emails were not structured for a regular monthly newsletter, making it necessary to adapt and reconfigure their email strategy. They needed to address the complexities of the Mailchimp platform and determine the best practices for template creation, user organization, and content relevance.
Mayple's collaboration brought a fresh perspective to University of Georgia, SNAP-Ed. They created two welcoming journeys to engage new subscribers effectively. Tags were introduced to better organize the audience, streamlining content delivery and segmentation.
Mayple's consultant worked closely with University of Georgia, SNAP-Ed, to develop automation strategies, laying the foundation for more efficient and automated email campaigns. Their friendly and helpful approach made it easier for the team to grasp the nuances of the platform, ensuring that Mailchimp's features could be fully leveraged.
The impact of Mayple's approach was profound. University of Georgia, SNAP-Ed now has an optimized structure for regular email content delivery. Automation strategies have streamlined email campaigns, enhancing engagement with their audience. The introduction of tags and segments has improved user organization, allowing for better content targeting and personalization.
Furthermore, Mayple's creation of draft segments for identifying inactive subscribers and non-subscribers has paved the way for winback campaigns and audience segmentation. The A/B test draft provides Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact us today to discover the tailored strategies that will redefine your marketing trajectory.
University of Georgia, SNAP-Ed's collaboration with Mayple has been pivotal in optimizing their email marketing strategy. Mayple's expertise and supportive approach have paved the way for a more efficient and engaging outreach. Given the transformative impact of this partnership, University of Georgia, SNAP-Ed, is highly likely to recommend Mayple to their colleagues and peers.
The partnership between University of Georgia, SNAP-Ed, and Mayple has substantially improved their email marketing efforts. By addressing the challenges of email structure and content relevance, they are now better equipped to reach and engage their audience effectively.
Email Marketing
Results by the numbers
Unlock Your Marketing Potential with Mayple
Get Started
Put your e-mail in and we'll arrange a consultation call for you
Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
Influencer reach out.
For Singapore Grand Prix, the tickets always sell out, but the challenge was to sell out as soon as possible, by targeting and reaching those who are more likely to purchase the tickets. This required optimizing the media channels and targeting in order to increase online transactions and reducing the cost per transaction.
As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
