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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
University of Georgia, SNAP-Ed, is one of four implementing agencies in Georgia offering SNAP-Ed. Their mission includes attending numerous outreach events, providing online resources like blogs, recipes, and online learning, and operating a texting program. With a team of around 25 dedicated SNAP-Ed professionals and over 200 UGA employees, they work collectively to promote and support the program.
In the realm of email marketing, University of Georgia, SNAP-Ed, faced challenges stemming from an email structure primarily designed for specific content delivery periods, typically lasting 12 weeks. These emails were not structured for a regular monthly newsletter, making it necessary to adapt and reconfigure their email strategy. They needed to address the complexities of the Mailchimp platform and determine the best practices for template creation, user organization, and content relevance.
Mayple's collaboration brought a fresh perspective to University of Georgia, SNAP-Ed. They created two welcoming journeys to engage new subscribers effectively. Tags were introduced to better organize the audience, streamlining content delivery and segmentation.
Mayple's consultant worked closely with University of Georgia, SNAP-Ed, to develop automation strategies, laying the foundation for more efficient and automated email campaigns. Their friendly and helpful approach made it easier for the team to grasp the nuances of the platform, ensuring that Mailchimp's features could be fully leveraged.
The impact of Mayple's approach was profound. University of Georgia, SNAP-Ed now has an optimized structure for regular email content delivery. Automation strategies have streamlined email campaigns, enhancing engagement with their audience. The introduction of tags and segments has improved user organization, allowing for better content targeting and personalization.
Furthermore, Mayple's creation of draft segments for identifying inactive subscribers and non-subscribers has paved the way for winback campaigns and audience segmentation. The A/B test draft provides Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact us today to discover the tailored strategies that will redefine your marketing trajectory.
University of Georgia, SNAP-Ed's collaboration with Mayple has been pivotal in optimizing their email marketing strategy. Mayple's expertise and supportive approach have paved the way for a more efficient and engaging outreach. Given the transformative impact of this partnership, University of Georgia, SNAP-Ed, is highly likely to recommend Mayple to their colleagues and peers.
The partnership between University of Georgia, SNAP-Ed, and Mayple has substantially improved their email marketing efforts. By addressing the challenges of email structure and content relevance, they are now better equipped to reach and engage their audience effectively.
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts
This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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