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University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
University of Georgia, SNAP-Ed, is one of four implementing agencies in Georgia offering SNAP-Ed. Their mission includes attending numerous outreach events, providing online resources like blogs, recipes, and online learning, and operating a texting program. With a team of around 25 dedicated SNAP-Ed professionals and over 200 UGA employees, they work collectively to promote and support the program.
In the realm of email marketing, University of Georgia, SNAP-Ed, faced challenges stemming from an email structure primarily designed for specific content delivery periods, typically lasting 12 weeks. These emails were not structured for a regular monthly newsletter, making it necessary to adapt and reconfigure their email strategy. They needed to address the complexities of the Mailchimp platform and determine the best practices for template creation, user organization, and content relevance.
Mayple's collaboration brought a fresh perspective to University of Georgia, SNAP-Ed. They created two welcoming journeys to engage new subscribers effectively. Tags were introduced to better organize the audience, streamlining content delivery and segmentation.
Mayple's consultant worked closely with University of Georgia, SNAP-Ed, to develop automation strategies, laying the foundation for more efficient and automated email campaigns. Their friendly and helpful approach made it easier for the team to grasp the nuances of the platform, ensuring that Mailchimp's features could be fully leveraged.
The impact of Mayple's approach was profound. University of Georgia, SNAP-Ed now has an optimized structure for regular email content delivery. Automation strategies have streamlined email campaigns, enhancing engagement with their audience. The introduction of tags and segments has improved user organization, allowing for better content targeting and personalization.
Furthermore, Mayple's creation of draft segments for identifying inactive subscribers and non-subscribers has paved the way for winback campaigns and audience segmentation. The A/B test draft provides Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact us today to discover the tailored strategies that will redefine your marketing trajectory.
University of Georgia, SNAP-Ed's collaboration with Mayple has been pivotal in optimizing their email marketing strategy. Mayple's expertise and supportive approach have paved the way for a more efficient and engaging outreach. Given the transformative impact of this partnership, University of Georgia, SNAP-Ed, is highly likely to recommend Mayple to their colleagues and peers.
The partnership between University of Georgia, SNAP-Ed, and Mayple has substantially improved their email marketing efforts. By addressing the challenges of email structure and content relevance, they are now better equipped to reach and engage their audience effectively.
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Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
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