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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Low open rates, click rates, and e-commerce purchases, coupled with high unsubscribe rates, prompted M1 Concourse to seek Mayple's expertise.
Mayple guided the Digital Marketing Manager to maximize Mailchimp features, consolidating marketing lists and implementing a customer journey welcome series. The manager noted, "Mayple has guided me to best use features within Mailchimp that were not previously being utilized."
The process resulted in a 10% average increase in open rates, improved click-through rates, and a significant decrease in unsubscribe rates to single digits. Sales on the e-commerce side increased, showcasing the transformative impact of Mayple's guidance.
"Working with Mayple has helped in all areas of email marketing," affirms the Digital Marketing Manager at M1 Concourse.
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Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
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