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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Low open rates, click rates, and e-commerce purchases, coupled with high unsubscribe rates, prompted M1 Concourse to seek Mayple's expertise.
Mayple guided the Digital Marketing Manager to maximize Mailchimp features, consolidating marketing lists and implementing a customer journey welcome series. The manager noted, "Mayple has guided me to best use features within Mailchimp that were not previously being utilized."
The process resulted in a 10% average increase in open rates, improved click-through rates, and a significant decrease in unsubscribe rates to single digits. Sales on the e-commerce side increased, showcasing the transformative impact of Mayple's guidance.
"Working with Mayple has helped in all areas of email marketing," affirms the Digital Marketing Manager at M1 Concourse.
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Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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