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Through a combination of different results we managed to lower our cost per booking (the equivalent of our Cost Per Purchase) by 40%. This was a game changer to the company and meant that we could increase our marketing spend but keep our CPAs lower thereby driving more revenue.
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
As Head of Growth, I'm heavily involved in the planning and strategy setting. Following this we set our KPIs, budgets and customise our approach to every marketing channel. Optimisation is key for us given the amount of spend we deploy every month.
We tested new channels (YouTube Ads, Linear TV, Direct Response TV, Video On Demand, LinkedIn Ads, Display Advertising, etc) but also optimised the existing channels (Google, Meta, Facebook etc) to get the best bang for our buck. We had to methodically analyse tests from each other to determine reason for changes in performance.
Through a combination of different results we managed to lower our cost per booking (the equivalent of our Cost Per Purchase) by 40%. This was a game changer to the company and meant that we could increase our marketing spend but keep our CPAs lower thereby driving more revenue.
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The sales team needed sales documentation to help the client followup and response time between different meetings. They also needed digestible content that they could use in large enterprise meetings.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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