Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Through a combination of different results we managed to lower our cost per booking (the equivalent of our Cost Per Purchase) by 40%. This was a game changer to the company and meant that we could increase our marketing spend but keep our CPAs lower thereby driving more revenue.
Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.
As Head of Growth, I'm heavily involved in the planning and strategy setting. Following this we set our KPIs, budgets and customise our approach to every marketing channel. Optimisation is key for us given the amount of spend we deploy every month.
We tested new channels (YouTube Ads, Linear TV, Direct Response TV, Video On Demand, LinkedIn Ads, Display Advertising, etc) but also optimised the existing channels (Google, Meta, Facebook etc) to get the best bang for our buck. We had to methodically analyse tests from each other to determine reason for changes in performance.
Through a combination of different results we managed to lower our cost per booking (the equivalent of our Cost Per Purchase) by 40%. This was a game changer to the company and meant that we could increase our marketing spend but keep our CPAs lower thereby driving more revenue.
Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Other,Paid Ads,Other,Branding,CUSTOM
Technology
Put your e-mail in and we'll arrange a consultation call for you
Build NU Projects' social media identity. We were tasked to strategize, engage, and create content for NU Projects to increase NU Project's awareness on instagram and digital channels.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
