Generate new user sign ups for a Cybersecurity service marketplace.
We started by defining the target audience and outlining clear market segments for the campaign.
It was important for us to find trending topics that this audience would be interested in engaging with.
After outlining a clear campaign structure, we launched the ads using a proven testing strategy.
Once we established winning ad groups, we shifted into a second phase of campaign optimization to increase the volume of leads and improve specific KPIs.
Generated 50+ high quality leads per week.
Paid Ads
Technology
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Goals: To increase sales across the board, regardless of where they occur. To increase “moroccan magic” searches on Google and Amazon. Since they sell their product in so many places, and have Amazon and target running shopping ads for their products, we cannot simply look at website sales.
Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
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