Generate new user sign ups for a Cybersecurity service marketplace.
We started by defining the target audience and outlining clear market segments for the campaign.
It was important for us to find trending topics that this audience would be interested in engaging with.
After outlining a clear campaign structure, we launched the ads using a proven testing strategy.
Once we established winning ad groups, we shifted into a second phase of campaign optimization to increase the volume of leads and improve specific KPIs.
Generated 50+ high quality leads per week.
Paid Ads
Technology
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Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
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