By developing a playbook that grouped similar markets together based on the combination of local grocers in their local region, I reduced our CPM while increasing relevance to the end user. The result was cutting our CPI in half, setting a new standard for how we operated, and acquiring millions of users.

0.5
CPI

The Challenge

Turn a grocery shopping and coupon app into a household name in the United States.

The Process

Understand the user's pain points and how they do their grocery shopping. Flipp appeals to coupon clippers in the suburbs willing to drive 5-20 minutes to save money on their grocery trip. It was critical to capture these data points before partnering with the proper advertising channels to reach our target users.

The Solution

By developing a playbook that grouped similar markets together based on the combination of local grocers in their local region, I reduced our CPM while increasing relevance to the end user. The result was cutting our CPI in half, setting a new standard for how we operated, and acquiring millions of users.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Marketing Strategy

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

American Brokers

Website Design and Development Services.

Build a website that looks pretty, modern and profesional.

Made for performance, SEO, visibility, and made to grow businesses and their presences.

Gergal Berries

Improve the storytelling from social content to generate more leads relevant to the brand and generate more brand awareness.

Prehired

  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


  • Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?


  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

1.78

ROAS

Just In Case

Just In Case is an online store selling phone charging accessories. They reached out to us to get more sales at a better margin.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.