We hit revenue goals across 45+ campaigns/year by collaborating with Product, Engineering, Sales, Advertising, Content, Email, Channel Marketing, Research, and Analytics teams to build and run global go-to-market campaigns.

The Challenge

Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.


I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

The Process

The Solution

We hit revenue goals across 45+ campaigns/year by collaborating with Product, Engineering, Sales, Advertising, Content, Email, Channel Marketing, Research, and Analytics teams to build and run global go-to-market campaigns.

Skills Used

Marketing Strategy,Other,Web Development,Other

Industry

Art & Entertainment

Results by the numbers

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More Case Study

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Academy Class

Increase revenue and leads through innovative marketing strategies.

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thelumishop

Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.


Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

Parts Town

I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.

0

ROAS

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