Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
The challenge for Top Rank Soccer Academy was to refine their email blast strategy, understanding the nuances of effective timing and content delivery.
Mayple's expertise came into play with the creation of a segmentation strategy, logic-infused tags, testing procedures, and the development of two impactful automations. Mayple stepped in to guide the Senior Coach and Marketing Director, Ramsey, in navigating the complexities of email marketing.
Mayple's intervention proved to be nothing short of fantastic. The focus on A/B testing ideas significantly contributed to Top Rank Soccer Academy's understanding of enhancing open rates.
Top Rank Soccer Academy, with Mayple as their strategic ally, is experiencing newfound prowess in email marketing. The dedication and tailored attention provided by Mayple have not only elevated the academy's understanding of email marketing intricacies but have also set them on a path to increase conversions, specifically in registrations for summer camps.
Email Marketing
Results by the numbers
"Mayple's staff was not only helpful but also provided valuable suggestions on improvement. The Zoom sessions were a real game-changer, offering a personalized touch to the entire process."
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
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