Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

The Challenge

The Process

The Solution

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Rekindling Success: Mayple's Email Marketing Transformation for The Mad Potter

Small Business Overview:

Meet The Mad Potter, a vibrant in-person paint-your-own pottery studio. As a small business, their mission is to inspire creativity and bring people together through the joy of art. Operating as a one-person marketing team responsible for graphics, email, social, web, and events, The Mad Potter sought opportunities to enhance their marketing strategies and further connect with their audience.

Challenges:

The Mad Potter encountered challenges in their email marketing journey, including maintaining a balanced word-to-image ratio, segmenting their audience effectively, and improving click and purchase rates. As a one-person marketing team, finding the right solutions was paramount.

How Partnering with Mayple Helped:

The journey with Mayple was an enriching experience for The Mad Potter. They appreciated the expertise and professionalism brought by the Mayple expert. Despite not finding a package that perfectly aligned with their needs, the Mayple team, led by Sherene, ensured that all questions were answered. The health check exceeded expectations.

However, there were challenges with timelines and auto-triggers. Several triggers did not initially fire correctly on the back end, necessitating follow-up emails and re-submissions. Despite these hiccups, the experience was insightful and educational, providing increased confidence in working within Mailchimp and email marketing in general.

Impact and Transformation:

The Mad Podder set out to grow their click rate and revenue. While revenue and click rates remained consistent, open rates saw significant improvement following the expert's recommendations. By finding a balance between full-send and segmented broadcasts, Mayple's input enhanced core metrics.

Expert's Approach

  • Shopify Integration: Start by integrating Shopify to gain valuable conversion and revenue data from your email marketing efforts.
  • App Integration: Implement additional apps like Google Analytics and Facebook to further support your marketing endeavors and gain comprehensive insights.
  • Subscriber Management: Maintain a clean list by archiving inactive subscribers, ensuring that your emails reach an engaged audience.
  • Optimized Sign-up: Improve your subscriber sign-up process by adding preferences or groups to tailor content and offers to specific interests.
  • Pop-Up Forms: Increase the visibility of your newsletter with strategically placed pop-up forms on your website, capturing the attention of potential subscribers.
  • Welcome Series: Create a compelling Welcome series to introduce new subscribers to your brand and nurture their engagement from the start.
  • Performance Enhancement: Continuously improve email performance by A/B testing subject lines and content to determine what resonates best with your diverse audience.
  • Merge Tags and Content Optimizer: Utilize merge tags and the Content Optimizer feature to personalize your emails and deliver content that speaks directly to individual subscribers.

Conclusion:

The decision to partner with Mayple brought a significant shift in The Mad Potter's email marketing approach. As a one-person marketing team, their dedication to delivering the best emails for their company and guests remains unwavering. The journey exemplifies the potential transformation and growth that Mayple can ignite.

Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact us today to discover the tailored strategies that will redefine your marketing trajectory.

Website
Skills Used

Email Marketing

Industry

Results by the numbers

8
Hours Account Audited
30%
Potential Improvement In The Account

"Mayple's feedback has made me more confident with email marketing. The whole team was professional and helpful, always ready to provide personalized feedback."

Rebecca Houston

Marketing Manager

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2,134%

Improved online revenue

On One Studios

The Challenge of of Startup Growth

What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.

Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.

We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:

Understanding the company’s core value proposition and drive.

Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.

Addressing website architecture problems with user-centric best practices.

The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.

Identify competitor SEO strategies to implement off-page SEO tactics.

A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.

0.87

CPL

HomeZone

I inherited this account for both adwords and Fb paid media. Cost per leads were way above industry standards at $300 CPL

Woodhaven Furniture

Challenge: underutilized email marketing list

Challenge: lack of social media presence


This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.

The Redux Group

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Crafting Jeannie

In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.