By optimising the account I was able to consistently produce lower cost leads (30% cheaper) and so we were able to increase our spend to generate more revenue overall.

0.3
CPL

The Challenge

GetAgent is a British real estate agent comparison site that uses property data to highlight the best agents to sell your property in your local area.


As a source of leads, Google Ads had not been optimised at all, so I was brought in to undertake an overhaul of the ad account and understand where we could do better in gaining more leads or lowering our CPL.

The Process

The first task was to do an extensive audit, looking at past performance and which keywords were driving consistent lead volume. I then tied leads generated through Google Ads to the back end to analyse lead quality and set up a plan to double down on campaigns and keywords that were working whilst culling or reducing spend in keywords that didn't deliver great results. In a few cases, I decided to test different ad copy and/or landing pages as well.

The Solution

By optimising the account I was able to consistently produce lower cost leads (30% cheaper) and so we were able to increase our spend to generate more revenue overall.

Skills Used

Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

glazertraining

Sale of 10,000 trading courses on eBay, Amazon, Shopify. Creating marketing content, emails, sales pages, landing pages, extensive campaigns, webinars, online launches, on a large scale

Wildflower

Wildflower Cases is a woman-owned and operated iPhone accessory company in Los Angeles California. Each exclusively and limited edition fashion iPhone accessory is designed by founder Michelle Carlson and her two daughters, Devon and Sydney Carlson.

Yokkao

Their profit margins were normally high before to working with DIDO AGENCY, but they weren't fully exploiting their network of former buyers. Yokkao realized that it needed to increase its marketing activities in order to stay in touch with clients between transactions.

3.7

CPL

Work214

Work 214 is an independent co-working space in Dallas that needed help lowering their cost per lead.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.