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Launched a successful blog, created and implemented email campaigns and brought up the social channels. Created a blog library for future use.
As a B2B agency they need a boost in blogs and social presence to aid in their marketing. Biggest challenge was fully understanding their integration technology and interpreting that into language and visuals the general population and potential leads could understand .
To create and disseminate all blogs, email campaigns and social posts. Follow upland respond to inquiries. General outreach for organic lead generation.
Launched a successful blog, created and implemented email campaigns and brought up the social channels. Created a blog library for future use.
Branding,Content Marketing,Web Development,Email Marketing,Branding,Social Media Management,Other
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At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
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