Over my 7 years at AEO I helped build an engaged community of 15+ million and was an integral part of Live Your Life, an award winning campaign that was developed with a social first mentality. AEO was also ranked in the Top 10 of the L2 Digital IQ Index for Specialty Retail in 2014, 2015 and 2016.
The challenge was differentiating American Eagle Outfitters from its competitors in the teen specialty retail space as well as keeping all social media channels fresh and unique to increase followers, engagement and traffic to the website.
I was responsible for the AEO social media strategy development and execution across Instagram, Facebook, Twitter, Snapchat, Pinterest and our Blog. I also managed influencer relationships and was responsible for all community management.
Over my 7 years at AEO I helped build an engaged community of 15+ million and was an integral part of Live Your Life, an award winning campaign that was developed with a social first mentality. AEO was also ranked in the Top 10 of the L2 Digital IQ Index for Specialty Retail in 2014, 2015 and 2016.
Branding,Other,Content Marketing,Copywriting,Marketing Strategy,Marketing Strategy,Social Media Management
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As the marketing manager supporting the work of the main account manager, I was tasked with improving their website UX/UI, and content, I was in charge of their social media and helped create more content for their blog. The main challenge was to increase social media engagement and create a better understanding what Gaviti has to offer.
This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.