
Increase in product applications and approval rate.
New business services that were acquired by the business with intent to grow those products.
Strong emphasize on business/commercial loans targeting the correct audience.
Google Display and Search Ads to drive users to the client's website and capture lead forms with MLOs and BLOs. Also utilized LinkedIn job titles and industry for product/brand consideration to target SBA and Commercial loans, along with business services.
Increase in product applications and approval rate.
Paid Ads,Paid Ads,Paid Ads
Finance
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Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.
As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.

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