Increase in product applications and approval rate.

The Challenge

New business services that were acquired by the business with intent to grow those products.

The Process

Strong emphasize on business/commercial loans targeting the correct audience.

Google Display and Search Ads to drive users to the client's website and capture lead forms with MLOs and BLOs. Also utilized LinkedIn job titles and industry for product/brand consideration to target SBA and Commercial loans, along with business services.

The Solution

Increase in product applications and approval rate.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Finance

Results by the numbers

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More Case Study

0.7

CPR

LessonsUp

During our initial analysis of the company we identified the following challenges:



  • Lead Generation from Facebook Ads was incurring a high overall cost. However, the number of sign-ups and the click-through rate were not satisfactory;
  • To improve quality scores and lower costs, we needed to create optimised landing pages but the website was a bespoke build and was extremely limited;
  • A need to improve the number of conversions without increasing the budget due to constraints.

1.5

ROAS

Bangn Body

The brand faced several tough periods during the ups and downs of the pandemic, at times also overlapping with the natural seasonality of its vertical.


They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.

1.7

CPO

Aquatiere

Aquateire came to me with an issue, due to the current economic climate in the UK their sales were down 50% from the previous year.

4.8

ROAS

Periodic Audio

Our Facebook ads strategy was centred around standing out in the market. We created several UGC compilation videos that showcased the product and featured several testimonials from YouTube audio experts. 


The creative was fun, very quirky and showcased the brands unique personality. 

Waterloogreenway

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