• Successfully reduced monthly paid search spend $1,500 whilst still maintaining total conversions. 
  • Developed and implemented overall online content strategy across Facebook, company blog (Wordpress) and YouTube. 
  • On-site content optimisation and link building, helping lift company website to top-3 for most competitive and valuable keywords on Google SERPs.


The Challenge

  • Managed paid search accounts and SEO for WA’s largest online training provider. 


The Process

The Solution

  • Successfully reduced monthly paid search spend $1,500 whilst still maintaining total conversions. 
  • Developed and implemented overall online content strategy across Facebook, company blog (Wordpress) and YouTube. 
  • On-site content optimisation and link building, helping lift company website to top-3 for most competitive and valuable keywords on Google SERPs.


Skills Used

SEO,Web Development,Paid Ads,Web Development,Paid Ads,Paid Ads

Industry

Education

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPL

eMerchant Authority

eMerchant Authority was a start up which was looking to generate leads in a hyper competitive industry Merchant Processing.

10

ROAS

GruvTowl

Gruvtowl (Groove-Towel)  was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.


The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.

Univision Deportes

Developed & produced digital and lineal content during FIFA Brazil World Cup 2014 to increase a niche market viewer base.

Developed & produced digital and lineal content during the Supercup Final 2015

Developed & produced a series of interviews with the top Latin American soccer players in Europe

2

CPR

Verizon

At Verizon, I held various roles that included Head of Multicultural marketing and Head of Sports Marketing. In these roles, I oversaw budgets as big as $50M and had teams of 22 and 10 direct reports.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.