
In the 60 day campaign we generated over 200 appointments selling out the entire season resulting in over $750,000 in revenue.
Avoca pools were interested in filling their seasonal calendar with new pool installations early in the season. The goal set was to book 5 months of installations (10 to 15) of custom inground pools in a 60 day period.
We developed custom, conversion optimized landing pages and set up Google search targeting higher income households in the local market. Ad and landing page copy was developed to optimize inquiries to higher end, custom pools.
In the 60 day campaign we generated over 200 appointments selling out the entire season resulting in over $750,000 in revenue.
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The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.

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