In the 60 day campaign we generated over 200 appointments selling out the entire season resulting in over $750,000 in revenue.
Avoca pools were interested in filling their seasonal calendar with new pool installations early in the season. The goal set was to book 5 months of installations (10 to 15) of custom inground pools in a 60 day period.
We developed custom, conversion optimized landing pages and set up Google search targeting higher income households in the local market. Ad and landing page copy was developed to optimize inquiries to higher end, custom pools.
In the 60 day campaign we generated over 200 appointments selling out the entire season resulting in over $750,000 in revenue.
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Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.
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