
Revenue increase by 44% in the first 3 months.
Average Order Value up by 22% in the first 4 months.
Overall Traffic doubled within first 3 months.
Full service approach, rebranding the entire organisation then activating channel by channel to improve all relevant KPI's.
Revenue increase by 44% in the first 3 months.
Average Order Value up by 22% in the first 4 months.
Overall Traffic doubled within first 3 months.
Paid Ads,Google Shopping,Branding,Content Marketing,CRO,Email Marketing,SEO,Web Development
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As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.
My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

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