Crimson Wine Group Case Study

The Challenge

Crimson Wine Group was a brand that had zero foundation for digital marketing campaigns. There wasn't any historical data to go off of, requiring the marketing strategy to build from the ground up.

The Process

I develop digital marketing campaigns across Facebook Ads and Google Ads to drive brand awareness, website traffic, collection of email addresses, booked reservations, and eCommerce revenue across 8 different brands. In addition, also helped improve their technical SEO.

The Solution

• Generated $500k+ in annual ECOM revenue across Google (Search, Display, & Shopping), Facebook, Instagram, YouTube, Yelp, and Choozle

• Increased traffic to revamped websites by 18% using SEO techniques and improved UX

• Boosted conversion rates by up to 50% using MOF/BOF remarketing campaigns based on customer funnels

• Tracked monthly KPIs (website, digital marketing, SEO, etc) using Google Data Studio

Website

https://www.crimsonwinegroup.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,SEO

Industry

Food & Drink

Results by the numbers

Get Started

More Case Study

1 CPO

Speed Beez

Conversion Rate Optimization for this brand and initial email marketing & advertising

Read Case Study

2 ROAS

Rootology

Client was managing their own ads and wanted to expand channels and capabilities within existing channels.

Read Case Study

2 ROAS

Kit Kat Klocks

Getting a consistent overall 3x ROAS across all campaigns. This product did not perform well with remarketing campaigns, so I had to figure out how to create profitable campaigns with cold audiences.

Read Case Study

Faasos

CPO (Cost per order) was drastically increasing
Competition like Zomato had an upper hand
Hyperlocal targeting had very high CPA

Read Case Study

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Read Case Study

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

‍

Read Case Study

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Read Case Study

Waterloogreenway

Read Case Study