Redevelopment of website and tracking implementation to prepare for digital advertising.

Launched new brand in April of 2021. Unique challenge was avoiding leveraging all marketing on celebrity status of Bobby Flay to ensure longevity

The client wanted to reinvent their look and feel on their social media and online assets so that they could increase their brand awareness and secure more home decor, design, and build jobs.

They were receiving little to no traction on social media and had a very low click-through rate on their email marketing campaigns. They also did not have a list-building strategy in place, so they were constantly reaching out to a market that had already used their services.

The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.