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The only analytics and KPIs I had access to were the ones available located in Klaviyo. Me efforts in email marketing easily contributed to over 20% of total online revenue alone, while using multiple different sales channels.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
They had no email marketing strategy or automations whatsoever and were using MailChimp with Shopify. I quickly switched them over to Klaviyo as an email provider and implemented the 7 standard e-commerce email automations as well as came up with a regular campaign strategy.
I also suggested and implemented a monthly renewal system so that customers would be charged and shipped new product automatically every month.
Over time, we discovered a new strategy and better positioned their entire brand as "just a supplement company," to an online personal coaching service that also just so happens to sell supplements.
The only analytics and KPIs I had access to were the ones available located in Klaviyo. Me efforts in email marketing easily contributed to over 20% of total online revenue alone, while using multiple different sales channels.
Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Branding,Content Marketing,Copywriting,CRO,Email Marketing,Social Media Management,Web Development,Web Development,Web Development,SEO
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The project was to help Nobul improve the conversion rate on the site, particularly at the bottom of the funnel.
The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
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