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The only analytics and KPIs I had access to were the ones available located in Klaviyo. Me efforts in email marketing easily contributed to over 20% of total online revenue alone, while using multiple different sales channels.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
They had no email marketing strategy or automations whatsoever and were using MailChimp with Shopify. I quickly switched them over to Klaviyo as an email provider and implemented the 7 standard e-commerce email automations as well as came up with a regular campaign strategy.
I also suggested and implemented a monthly renewal system so that customers would be charged and shipped new product automatically every month.
Over time, we discovered a new strategy and better positioned their entire brand as "just a supplement company," to an online personal coaching service that also just so happens to sell supplements.
The only analytics and KPIs I had access to were the ones available located in Klaviyo. Me efforts in email marketing easily contributed to over 20% of total online revenue alone, while using multiple different sales channels.
Marketing Strategy,Paid Ads,Paid Ads,Paid Ads,Branding,Content Marketing,Copywriting,CRO,Email Marketing,Social Media Management,Web Development,Web Development,Web Development,SEO
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.
With the increasing demand for the brand and expanding, as a result of our marketing efforts, it's become challenging keeping up with the expansion to new locations around the country. We are now working on marketing calendars, new strategies, and incorporating all new locations into this to have a unified brand.
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