• Organic keywords grew 486% YoY; from 4.8k/m to 28k/m
  • Overall non-branded traffic grew 366% YoY; from 4.8k/m to 22.4k/m
  • PDPs non-branded traffic grew 220% YoY
  • Blog non-branded traffic grew from 0 to 8k clicks/m

The Challenge

Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.

The Process

Existing content optimization (PDPs/blog)








  • I found that this client had a ton of high value low hanging fruit keyword rankings across the funnel
  • Provided content team with briefs for specific recommendations on how to approach page-level optimizations


Resolved existing technical issues








  • Provided engineering team with guidance on resolving issues like:
  • Duplicate content
  • Internal linking (redirects & UTM parameters)
  • Page speed optimization
  • Schema implementation
  • XML sitemap cleanup
  • Robots.txt configuration


New content expansion








  • Contributed to ideating blog content ideas with hub and spoke content model to target new topics like metabolism, testosterone, lyme disease, etc.

The Solution

  • Organic keywords grew 486% YoY; from 4.8k/m to 28k/m
  • Overall non-branded traffic grew 366% YoY; from 4.8k/m to 22.4k/m
  • PDPs non-branded traffic grew 220% YoY
  • Blog non-branded traffic grew from 0 to 8k clicks/m
Skills Used

SEO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.04

ROAS

1-800-Pack-Rat

Growing the brand through digital media expansion and optimization, despite a volatile market during COVID.

0.52

CPM

Clear Health

Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.


The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.

2

CPL

GreenlightGO

New brand coming into disrupt the space. We had to build everything from the ground up.

5

ROAS

Mulepak

Brand new fanny pack brand with 0 social proof. We had to start from scratch!

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.