The result was an improvement in ROAS from around 0.5:1 to 2.5:1 within a month.
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
My role was to audit their Facebook account and suggest a strategy to achieve drastic improvement in performance, with ROAS being the key metric.
I reviewed their past campaigns, as they had been active on Facebook for over 3 years, and reviewed their Shopify analytics and GA, to isolate what had worked or came close to working in the past. This included their geographical targeting. I put forward a hypothesis based on the observation that their luxury fashion dresses historically generated most of the sales in a few key cities around the world.
I built new audiences and reconfigured their geotargeting based on my past performance analysis, restructured their account to better reflect the most recent best practice and what I have seen work for similar accounts. I tested different objectives and target metrics to gradually find the winning strategies and then focus on scaling those.
The result was an improvement in ROAS from around 0.5:1 to 2.5:1 within a month.
Paid Ads,Paid Ads,Marketing Strategy
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.
Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.