Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The result was an improvement in ROAS from around 0.5:1 to 2.5:1 within a month.
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
My role was to audit their Facebook account and suggest a strategy to achieve drastic improvement in performance, with ROAS being the key metric.
I reviewed their past campaigns, as they had been active on Facebook for over 3 years, and reviewed their Shopify analytics and GA, to isolate what had worked or came close to working in the past. This included their geographical targeting. I put forward a hypothesis based on the observation that their luxury fashion dresses historically generated most of the sales in a few key cities around the world.
I built new audiences and reconfigured their geotargeting based on my past performance analysis, restructured their account to better reflect the most recent best practice and what I have seen work for similar accounts. I tested different objectives and target metrics to gradually find the winning strategies and then focus on scaling those.
The result was an improvement in ROAS from around 0.5:1 to 2.5:1 within a month.
Paid Ads,Paid Ads,Marketing Strategy
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
Create a successful launch campaign for Hulu's latest tv show collaboration with Marvel.
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
