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From having just 5k followers to owning around 50k followers, I worked out the best for the firm and never comprised in the quality of content produced.
The result of the party to win the election is yet to take place in the year 2021.
Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.
In I-PAC, I was hired as an Analyst. Tamil Nadu State has around 38 districts, hence DMK had 38 pages on Facebook, one for each district. I handled all the 38 DMK district pages on Facebook, the main DMK page and also the campaign VNSK's Facebook, Instagram and Twitter channels. I was in charge of posting content on all these pages regularly and make sure to keep engaging the followers in the most effective way. Planning out various strategies for the campaign to bring in more followers was one of my most favourite hobbies.
From having just 5k followers to owning around 50k followers, I worked out the best for the firm and never comprised in the quality of content produced.
The result of the party to win the election is yet to take place in the year 2021.
Content Marketing,SEO,Paid Ads,Paid Ads,Other,Copywriting,Marketing Strategy,Social Media Management
Nonprofit & Government
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What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
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