Kings of Diamonds Case Study

The Challenge

Kings of Diamonds is a busy and successful ecommerce diamond merchants in Hatton Garden, London. KOD had been running Paid search across GoogleAds and Google Shopping for over six months before reaching out to Delta Marketing.

The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads

The Process

Delta Marketing analysed the account structure, key metrics and PPC strategies. From this analysis a plan was created to drive profitable sales consistently each month. With the improvements made Delta Marketing monitored, adjusted and optimised the PPC campaign to ensure sales volume and ROAS were maximised.

The Solution

By end of month 1

The best PPC sales month on record

ROAS up 50%

By end of month 3

The best PPC sales month on record (for the third time!)

ROAS up 100%

Website

https://www.kingsofdiamonds.com

Skills Used

Paid Ads,Google Shopping

Industry

Style & Fashion

Results by the numbers

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