
With a new website sales were initially slow, but once the conversion rate optimizations were implemented sales took off, and the conversion rate now stands at over 4%.
Expanding Kisco Candles on their DTC channel with effective Conversion rates. Kisco has made their Amazon presence a success, and take it further by establishing their DTC channel.
We started with a full branding package that makes Kisco stand out, and then built a fresh DTC website for the modern day Kisco debut into the DTC world.
With a new website sales were initially slow, but once the conversion rate optimizations were implemented sales took off, and the conversion rate now stands at over 4%.
Web Development,Web Development,CRO,Paid Ads,Google Shopping
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Treasury Wine Estates is a multi-brand and multi-region wine company. I worked with the DTC business in the US to connect the consumer experience across its physical tasting room, website, subscription and phone sales channels. I was responsible for the functional roadmap for marketing and eCommerce DTC.

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