After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.
Additionally, since providing my SEO services for this client:
- Organic Search bounce rate has decreased 12%
- Organic Search Pageviews Per Session has increased by 65%
- Organic Search Average Session Duration has increased by 49%
- Organic Search Conversion Rate has increased by 41%
- Organic Search Revenue has increased by 18%.
Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.
How I addressed the challenge:
After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.
Additionally, since providing my SEO services for this client:
- Organic Search bounce rate has decreased 12%
- Organic Search Pageviews Per Session has increased by 65%
- Organic Search Average Session Duration has increased by 49%
- Organic Search Conversion Rate has increased by 41%
- Organic Search Revenue has increased by 18%.
SEO
Beauty
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.