Mad Viking Beard Company Case Study

The Challenge

Mad Viking Beard Company developed a new website and was migrating from WordPress to Shopify. As a $MM ecommerce company in the highly competitive men's health and body care niche, Mad Viking Beard Company required my services of an SEO expert to migrate their site from an SEO perspective and implement SEO Best Practices without experiencing any notable loss in traffic or revenue while improving their overall seo performance and organic reach.

The Process

How I addressed the challenge:

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Perform technical SEO audit on WP & Shopify sites
Analyze current SEO performance and metrics
Identify weaknesses and opportunities
Develop SEO migration/implementation/production roadmap & milestones
In-depth keyword and competitor research
Optimize all site pages and products with SEO Best Practices
Create migration redirect schedule and files
Various pre/post-launch & QA activities

The Solution

After implementing over 300 redirects and optimizing over 200 pages & products, the Mad Viking Beard Company SEO performance experienced no major traffic/revenue/search engine disruptions as commonly experienced during major site upgrades and migrations.

Additionally, since providing my SEO services for this client:

- Organic Search bounce rate has decreased 12%

- Organic Search Pageviews Per Session has increased by 65%

- Organic Search Average Session Duration has increased by 49%

- Organic Search Conversion Rate has increased by 41%

- Organic Search Revenue has increased by 18%.

Website

http://www.madvikingbeard.com

Skills Used

SEO

Industry

Beauty

Results by the numbers

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