• Campaign activation and scale of digital paid media channels represented 30% increase traffic growth for the business sustaining ROAS.
  • App promotion: 200K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.
  • Lead generation of 40.000 new subscribers to the newsletter through Gmail sponsored promotions, paid search and Facebook ads.
  • Team shared a global online media budget of £25 Million/year. This contributed to the growth of the business, which resulted in the acquisition by Booking.com for a value of $550M. 


0.78
ROAS

The Challenge

Meta search that was disrupting the industry by offering special deals and global reach partnerships.

Momondo had received a $30M investment to scale up their business globally.

They had defined target growth goals for specific markets where opportunity had been identified.

Launched different products to the market such as flight search, hotel search, car rental and packages.

They also launched an app and a newsletter as a way to reengage with the audience.

The Process

Responsible for paid media performance, marketing channel and campaign management with the goal of driving global expansion in markets such as Canada, Australia, Singapore, Philippines, Nigeria and Indonesia.


  • Setting up, managing and optimising campaigns with different marketing goals such as acquisition, and retention based on ROI and lifetime value. 
  • SEM (Google, Bing and Yahoo) – Building, structuring, scaling up and optimising accounts (0.5M Keywords).
  • Display/Video and programmatic: Testing and managing display activity through different platforms (Google display network, Outbrain, YouTube and Facebook).
  • Lead generation: Setting up, managing and optimising lead generation campaigns through different channels (Gmail sponsored promotions, SEM and GDN)
  • Affiliate network: Managed to set up and scale the affiliate network through CJ and direct partnerships through Partnerize.
  • App promotion: 300K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.


The Solution

  • Campaign activation and scale of digital paid media channels represented 30% increase traffic growth for the business sustaining ROAS.
  • App promotion: 200K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.
  • Lead generation of 40.000 new subscribers to the newsletter through Gmail sponsored promotions, paid search and Facebook ads.
  • Team shared a global online media budget of £25 Million/year. This contributed to the growth of the business, which resulted in the acquisition by Booking.com for a value of $550M. 


Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,Other

Industry

Travel & Leisure

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

ROAS

Kwikly Dental Staffing

Kwikly dental staffing has to tailor to a two sided marketplace. Dental Professionals and Dental Offices. The challenge is meeting the needs of each persona and attracting them in a highly competitive market. In addition it was challenging to find incentives to attract more leads when most are very resistant to change.

Makeachamp

They wanted to acquire more athletes & funding through their platform

Thought Cloud

Thought Cloud enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

34.4K

new email subscribers

Olivela

Please read the Process overview first.


Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.