Meta search that was disrupting the industry by offering special deals and global reach partnerships.

Momondo had received a $30M investment to scale up their business globally.

They had defined target growth goals for specific markets where opportunity had been identified.

Launched different products to the market such as flight search, hotel search, car rental and packages.

They also launched an app and a newsletter as a way to reengage with the audience.

Responsible for paid media performance, marketing channel and campaign management with the goal of driving global expansion in markets such as Canada, Australia, Singapore, Philippines, Nigeria and Indonesia.

• Setting up, managing and optimising campaigns with different marketing goals such as acquisition, and retention based on ROI and lifetime value. 
• SEM (Google, Bing and Yahoo) – Building, structuring, scaling up and optimising accounts (0.5M Keywords).
• Display/Video and programmatic: Testing and managing display activity through different platforms (Google display network, Outbrain, YouTube and Facebook).
• Lead generation: Setting up, managing and optimising lead generation campaigns through different channels (Gmail sponsored promotions, SEM and GDN)
• Affiliate network: Managed to set up and scale the affiliate network through CJ and direct partnerships through Partnerize.
• App promotion: 300K Installs and increased 20% LTV by using retargeting through UAC - PPC search, display and YouTube.