
We increased monthly revenue from $200K to $2MM over the span of 7 months while maintaining below target CPA
We were challenged to 10X scale our monthly revenue while maintaining ROAS.
We did this through launching new initiatives across paid social, paid search, content marketing, influencer marketing, display retargeting, creative development and conversion rate optimization.
We increased monthly revenue from $200K to $2MM over the span of 7 months while maintaining below target CPA
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Social Media Management,Marketing Strategy,Content Marketing,CRO,Paid Ads
Sports, Outdoors & Fitness
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.

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