
We increased monthly revenue from $200K to $2MM over the span of 7 months while maintaining below target CPA
We were challenged to 10X scale our monthly revenue while maintaining ROAS.
We did this through launching new initiatives across paid social, paid search, content marketing, influencer marketing, display retargeting, creative development and conversion rate optimization.
We increased monthly revenue from $200K to $2MM over the span of 7 months while maintaining below target CPA
Paid Ads,Paid Ads,Paid Ads,Google Shopping,Social Media Management,Marketing Strategy,Content Marketing,CRO,Paid Ads
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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.