I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

Redefining the way online fashion brand functions today. International & LA-made.

Stoked to be part of this fast-paced and growing team making high-end women’s fashion available for the world.

Duties:

- scaling

- user acquisition

- advertising strategy & execution

- social media marketing

Very competitive market.

In order to penetrate to new markets, we started running campaigns in different countries which I don't speak their languages.

Develop a new loyalty program to increase customers moving from first to second purchase as well long-term retention.