
NIUM closed deals from the leads. In each month we see improvement in the quality of the leads and in the CPL. We identified NIUM's persona.
Fintech startup in a saturated market. when we started our cooperation we didn't know exactly who are our customers were, so I worked frequently with the sales team. We had to crack the right (B2B) keywords for the Google campaigns.
I am in charge of NIUM's PPC activity from E2E. Analyzing converting campaigns in order to figure out the most valuable markets, professions, competitors, keywords, and regions.
NIUM closed deals from the leads. In each month we see improvement in the quality of the leads and in the CPL. We identified NIUM's persona.
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Summergrove Halls are a hotel and restaurant based in Cumbria. They had used various other channels in the past to try and drive growth of both room and restaurant bookings but found all were unsuccessful. Summergrove Halls' challenge was their location, whilst adjacent to the Lake District was too far to be a viable selling point and the hotel was functional rather than boutique or luxury. They had a niche audience of walkers, people working on nearby projects and people visiting the nearby hospital.
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