
NIUM closed deals from the leads. In each month we see improvement in the quality of the leads and in the CPL. We identified NIUM's persona.
Fintech startup in a saturated market. when we started our cooperation we didn't know exactly who are our customers were, so I worked frequently with the sales team. We had to crack the right (B2B) keywords for the Google campaigns.
I am in charge of NIUM's PPC activity from E2E. Analyzing converting campaigns in order to figure out the most valuable markets, professions, competitors, keywords, and regions.
NIUM closed deals from the leads. In each month we see improvement in the quality of the leads and in the CPL. We identified NIUM's persona.
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This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.

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