Launched website: on-time, on-budget & on-brand:
• Grew the website business to $1 million in 2 years
• Grew the Customer list to 350,000 in one year
Launch a new Peek Kids, ecommerce web sites. Find and grow customers
Launched website: on-time, on-budget & on-brand:
• Grew the website business to $1 million in 2 years
• Grew the Customer list to 350,000 in one year
Branding,Web Development,Email Marketing,Paid Ads,Paid Ads,Paid Ads
Baby
Put your e-mail in and we'll arrange a consultation call for you
Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.