
Client successfully generated leads using this full-funnel approach and reduced mutli-year lead time to months
Website redevelopment, branding, and initial ads to generate traffic and measure results
Website tracking setup to develop audiences based on content regions. Full-funnel approach used to generate qualified leads from various sources and capture information.
Client successfully generated leads using this full-funnel approach and reduced mutli-year lead time to months
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development,CRO,Web Development,Marketing Strategy,SEO
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This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.