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I delivered a comprehensive growth plan that laid out recommendations with assigned priorities (based on impact potential and resources required to implement).
Recommendations provided with analytics support included:
I am not aware whether some of these were implemented after I stopped working with the company.
Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.
I conducted a complete audit of the brand, it's financials/sales data (Shopify, Amazon, & Google Analytics), all its touchpoints (website, social media, Amazon PDP, etc.) and advertising/promotional activity (primarily Facebook/Instagram). I spoke with employees and other stakeholders. And, I conducted primary research among its one-time customers and repeat customers to gain a better understanding of the consumer, their buying behavior, and their perceptions of the brand, RIse Bar products, and the protein bar category.
I delivered a comprehensive growth plan that laid out recommendations with assigned priorities (based on impact potential and resources required to implement).
Recommendations provided with analytics support included:
I am not aware whether some of these were implemented after I stopped working with the company.
CMO,Marketing Strategy,Other
Food & Drink
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To brand, and market a dual-functioning B2B business. One sect is for energy procurement and efficiency and the other sect his benefits for employees.
Build NU Projects' social media identity. We were tasked to strategize, engage, and create content for NU Projects to increase NU Project's awareness on instagram and digital channels.
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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