Santa Monica Homeopathic Pharmacy Case Study

The Challenge

This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.

The Process

My role was to lead client communication, account strategy, as well as all implementation on Google Ads.

We were able to start with a small test budget of $2-3k/mo and immediately starting hitting ROAS > 1500%

Top Performing PPC Strategies:

Launched Manual Shopping campaign and segmented by product type to have granular control over bids and product exclusions
Regular SQR Review + Negative Keyword Strategy - this helped avoid wasted spend and increase ROAS.
Launched dynamic search campaign built around top product categories on the site
Set up merchant promotions for them so that they were able to include their discount code in all their Google Shopping ads

The Solution

We were able to achieve 1750% ROAS for them on Google Ads in months 1-2

Website

https://www.smhomeopathic.com

Skills Used

Paid Ads,Google Shopping

Industry

Health & Wellness

Results by the numbers

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