This was a brand new PPC account and the challenge was to prove to the client that they could increase their e-commerce revenue at a profitable ROAS.
My role was to lead client communication, account strategy, as well as all implementation on Google Ads.
We were able to start with a small test budget of $2-3k/mo and immediately starting hitting ROAS > 1500%
Top Performing PPC Strategies:
Paid Ads,Google Shopping
Health & Wellness
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....