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I was able to create a holistic digital marketing process/system that the company can execute on a daily, weekly and monthly basis to increase ecommerce sales. The digital marketing strategy and systems I created for SureFit generated over $12,000,000 in annual sales for the company. We saw paid ad ROAS lift from 3X to 6X, email revenue increased from $0.02 to $0.04 per send, affiliate revenue increase by 10% and I was able to launch a new SMS revenue channel that consistently generated over $200,000 in monthly sales.
SureFit was looking to improve it's eCommerce sales primarily through organic, paid search, affiliate and email channels. The challenge was to create a holistic digital marketing strategy that the company could implement on a consistent basis to generate direct to consumer sales as well as customer retention/repeat purchases.
The process highlights I took were as follows:
I was able to create a holistic digital marketing process/system that the company can execute on a daily, weekly and monthly basis to increase ecommerce sales. The digital marketing strategy and systems I created for SureFit generated over $12,000,000 in annual sales for the company. We saw paid ad ROAS lift from 3X to 6X, email revenue increased from $0.02 to $0.04 per send, affiliate revenue increase by 10% and I was able to launch a new SMS revenue channel that consistently generated over $200,000 in monthly sales.
Marketing Strategy,CRO,Email Marketing,Paid Ads,Marketing Strategy,Branding,SEO,Other,Content Marketing,Google Shopping,Web Development,Paid Ads,Social Media Management
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Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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