This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
My process is to first take inventory of what the client already has in place. I then made recommendations for items I would improve upon within the existing account including segmentation, utilizing Klaviyo's AI capabilities, a showcase of subscription and referral programs, and implementation of a review process to further brand equity.
Email Marketing
Health & Wellness
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.