I was able to generate an additional $250,000 per month in product sales.

Additionally, the process I created was able to be replicated across all company brands to create new revenue through the email channel.

The Challenge

ACCO Brands was looking to increase revenue through their email channel. The challenge was to create new revenue using the existing revenue channel and existing clients in which a new system/process can be developed and deployed across all 5 of ACCO's child brands.

The Process

The process highlights I took were as follows:

  • Analyze brand product line
  • Analyze customer purchase behavior and cycles
  • Define and develop customer segments and lists
  • Identify proper product(s) to offer new customer segments
  • Create email templates, design, images, content and call to action
  • Deploy emails
  • Monitor and report on results
  • Adjust campaign based on finding

The Solution

I was able to generate an additional $250,000 per month in product sales.

Additionally, the process I created was able to be replicated across all company brands to create new revenue through the email channel.

Skills Used

Email Marketing

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Clickcease

"ClickCease™ will track each and every click on your search network, display and shopping campaigns. Taking into account IP and IP range, unique device, VPN, your unique settings and more."

We help ClickCease with their CRO efforts and struggles on order to improve the flow and provide more detailed info!

10

ROAS

Plum Guide

Want to scale but have a hard time understanding Facebook attribution and how it bring incremental sale to the business.

AEJuice

AEJuice operates in the unique space of video-editing. As a result, most of their consumers have a common passtime and passion -- creating. AEJuice is an established platform that puts a lot of effort in educating and spreading editing knowledge, but many consumers weren’t aware of these additional ways to connect.

32

CPI

Taste Social

As a new app that hadn't done any advertising, Taste wanted to start generating downloads.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.