I was able to generate an additional $250,000 per month in product sales.
Additionally, the process I created was able to be replicated across all company brands to create new revenue through the email channel.
ACCO Brands was looking to increase revenue through their email channel. The challenge was to create new revenue using the existing revenue channel and existing clients in which a new system/process can be developed and deployed across all 5 of ACCO's child brands.
The process highlights I took were as follows:
I was able to generate an additional $250,000 per month in product sales.
Additionally, the process I created was able to be replicated across all company brands to create new revenue through the email channel.
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HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
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