I was able to generate an additional $250,000 per month in product sales.
Additionally, the process I created was able to be replicated across all company brands to create new revenue through the email channel.
ACCO Brands was looking to increase revenue through their email channel. The challenge was to create new revenue using the existing revenue channel and existing clients in which a new system/process can be developed and deployed across all 5 of ACCO's child brands.
The process highlights I took were as follows:
I was able to generate an additional $250,000 per month in product sales.
Additionally, the process I created was able to be replicated across all company brands to create new revenue through the email channel.
Email Marketing
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
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