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Wedding Style generated additional revenue and gained national accounts including Canon Inc., Williams Sonoma and Tiffany and Co.
Wedding Style increased organic search traffic by more than 1,607% and monthly visitors by an average of 847%.
This improved Wedding Style’s visibility on a national scale and opened the opportunity for large ad buys while helping retain key advertising accounts.
More importantly, the bride’s experience on WeddingStyleMagaine.com dramatically improved with the average time on site improving from just over 2 minutes to more than 6 minutes. The targeting strategy also paid dividends with a 49% reduction in bounce rate, reflecting the quality of inbound traffic.
Wedding Style struggled competing against the numerous national wedding brands
already established online. They were not ranking for many of the most popular wedding
related searches and were having difficulty retaining their advertising clients.
They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.
Because Wedding Style focuses on only the affluent segment of the wedding market, Big Fish Results designed the search, content and conversion strategy around the luxury wedding consumer that spends $225,000 - $2,000,000 on their wedding weekend.
I completely revamped the Wedding Style user experience, design and content strategy by incorporating the kinds of brands, destinations and collections searched by the luxury consumer.
In addition, I optimized the website to rank for highly competitive wedding searches and implemented a strategy to help increase the ad revenue and conversion generated by the website visitors.
Wedding Style generated additional revenue and gained national accounts including Canon Inc., Williams Sonoma and Tiffany and Co.
Wedding Style increased organic search traffic by more than 1,607% and monthly visitors by an average of 847%.
This improved Wedding Style’s visibility on a national scale and opened the opportunity for large ad buys while helping retain key advertising accounts.
More importantly, the bride’s experience on WeddingStyleMagaine.com dramatically improved with the average time on site improving from just over 2 minutes to more than 6 minutes. The targeting strategy also paid dividends with a 49% reduction in bounce rate, reflecting the quality of inbound traffic.
CRO,SEO,Web Development,Web Development,Paid Ads,Marketing Strategy,Marketing Strategy,Other
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
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