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Wedding Style generated additional revenue and gained national accounts including Canon Inc., Williams Sonoma and Tiffany and Co.
Wedding Style increased organic search traffic by more than 1,607% and monthly visitors by an average of 847%.
This improved Wedding Style’s visibility on a national scale and opened the opportunity for large ad buys while helping retain key advertising accounts.
More importantly, the bride’s experience on WeddingStyleMagaine.com dramatically improved with the average time on site improving from just over 2 minutes to more than 6 minutes. The targeting strategy also paid dividends with a 49% reduction in bounce rate, reflecting the quality of inbound traffic.
Wedding Style struggled competing against the numerous national wedding brands
already established online. They were not ranking for many of the most popular wedding
related searches and were having difficulty retaining their advertising clients.
They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.
Because Wedding Style focuses on only the affluent segment of the wedding market, Big Fish Results designed the search, content and conversion strategy around the luxury wedding consumer that spends $225,000 - $2,000,000 on their wedding weekend.
I completely revamped the Wedding Style user experience, design and content strategy by incorporating the kinds of brands, destinations and collections searched by the luxury consumer.
In addition, I optimized the website to rank for highly competitive wedding searches and implemented a strategy to help increase the ad revenue and conversion generated by the website visitors.
Wedding Style generated additional revenue and gained national accounts including Canon Inc., Williams Sonoma and Tiffany and Co.
Wedding Style increased organic search traffic by more than 1,607% and monthly visitors by an average of 847%.
This improved Wedding Style’s visibility on a national scale and opened the opportunity for large ad buys while helping retain key advertising accounts.
More importantly, the bride’s experience on WeddingStyleMagaine.com dramatically improved with the average time on site improving from just over 2 minutes to more than 6 minutes. The targeting strategy also paid dividends with a 49% reduction in bounce rate, reflecting the quality of inbound traffic.
CRO,SEO,Web Development,Web Development,Paid Ads,Marketing Strategy,Marketing Strategy,Other
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My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.
Built a new brand from the ground up as an offshoot to the client's original business.
GROWING A SOCIAL COMMUNITY IN A NICHE MARKET
An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.
COMPANY OVERVIEW
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
INTRODUCTION
Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOLUTION
Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.
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Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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