The efforts have been tremendously successful. Please find the client testimonial quote below:
James McNeal Director of Sales & B2B Marketing at Adia US
Adia is a global leader in on-demand staffing and workforce planning. Total queries around ‘on-demand staffing’ have been steadily on the rise, and as a result Google had modified its platform policies around employment in personalized ads. The challenge was to assist Adia in capturing this increased search demand, while maintaining proper compliance within Google’s changing regulatory landscape.
After evaluating the policy closely and leveraging support across Google’s internal channels, we determined exactly what was necessary for each individual staffing industry (retail, supply chain, cleaning, ect.) to be compliant with Google ads. This meant review our targeting, ad copy and landing page experience to ensure full compliance. Through this approach, we were able to craft a strategy that enabled our ads to run in full compliance across all categories.
The efforts have been tremendously successful. Please find the client testimonial quote below:
James McNeal Director of Sales & B2B Marketing at Adia US
Paid Ads,Paid Ads,Paid Ads,Branding,Other,Marketing Strategy
Technology
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SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
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