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After supporting the CEO, President and team, the brand was sold to Wayfair.
DwellStudio was a growing home lifestyle brand. However the team was stretched thin and focused on too many channels which was effecting both growth, inventory and resources.
Led the investment, growth plan and sale of the multi-million dollar NYC based lifestyle brand.
Led cross functional teams building a new sales and marketing strategy that resulted in growth across all channels; e-commerce, retail, catalog, international, wholesale and licensing.
After supporting the CEO, President and team, the brand was sold to Wayfair.
Branding,CMO,Marketing Strategy,Other
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Create a series of animated videos to be used for the sales team and social media. I worked with the Product Manager to develop the script, storyboarding, and copywriting of each video.
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