
As a result of a successful marketing strategy, executed on a variety of social, paid + TV platforms, Allina received +60% increase in new patients to the core Allina Health clinics in the Twin Cities of Minnesota, 25% more than their original goal. I also improved their cost-per-leads by 30% and ROAS of +600%. This was in large part due to successful SEO optimizations made on a daily basis, creative ads delivered via social media platforms + Google ads niche targeted to Allina's core audience.
In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, I developed a full-service marketing strategy campaign that included a television and social campaign around the idea of teamwork.
Just like the Minnesota United work together on the field, the teams at Allina work together to provide the ultimate orthopedic care. The campaign was supported by a large social campaign, paid search, SEO and in-stadium marketing, print and radio. The overall goal of the campaign was to increase number of new patients to register at Allina Health Clinics around the Twin Cities by at least +35% from the previous year.
As a result of a successful marketing strategy, executed on a variety of social, paid + TV platforms, Allina received +60% increase in new patients to the core Allina Health clinics in the Twin Cities of Minnesota, 25% more than their original goal. I also improved their cost-per-leads by 30% and ROAS of +600%. This was in large part due to successful SEO optimizations made on a daily basis, creative ads delivered via social media platforms + Google ads niche targeted to Allina's core audience.
Marketing Strategy,SEO,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads
Health & Wellness
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Given too much variance in ability of product marketing teams throughout the company, Wiley wanted to build and in-house agency of marketing specialists, who would partner with product marketers on all high revenue earning products (ranging from $250K annual to $50M+) to ensure successful outcomes.
I was brought in to build and lead this global team, and my challenge was to build out the proper processes, communication, measurement, and reporting, as well as get buy-in from global product teams who were not all thrilled with having some of their autonomy taken away.

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.