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As a result of a successful marketing strategy, executed on a variety of social, paid + TV platforms, Allina received +60% increase in new patients to the core Allina Health clinics in the Twin Cities of Minnesota, 25% more than their original goal. I also improved their cost-per-leads by 30% and ROAS of +600%. This was in large part due to successful SEO optimizations made on a daily basis, creative ads delivered via social media platforms + Google ads niche targeted to Allina's core audience.
In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, I developed a full-service marketing strategy campaign that included a television and social campaign around the idea of teamwork.
Just like the Minnesota United work together on the field, the teams at Allina work together to provide the ultimate orthopedic care. The campaign was supported by a large social campaign, paid search, SEO and in-stadium marketing, print and radio. The overall goal of the campaign was to increase number of new patients to register at Allina Health Clinics around the Twin Cities by at least +35% from the previous year.
As a result of a successful marketing strategy, executed on a variety of social, paid + TV platforms, Allina received +60% increase in new patients to the core Allina Health clinics in the Twin Cities of Minnesota, 25% more than their original goal. I also improved their cost-per-leads by 30% and ROAS of +600%. This was in large part due to successful SEO optimizations made on a daily basis, creative ads delivered via social media platforms + Google ads niche targeted to Allina's core audience.
Marketing Strategy,SEO,SMS Marketing,Paid Ads,Paid Ads,Paid Ads,Email Marketing,Paid Ads
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This comfort food company was doing well but recognized the need to retain more of its existing customer base. Strategies such as retargeting on social media are expensive, however. After doing some research and hearing positive remarks from other DIDO clients, they decided to move forward with DIDO’s email marketing to re-engage their customers and develop more long term relationships.
Rise Bar had been in business for about 11 years but growth had slowed after the first few years and eventually plateaud for the last 4-5 years. They were looking for a growth strategy to reinvigorate the brand and its sales.
In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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