Went from $0 to 5 figures in just a week! Month 2 saw a 950% increase and month 3, a 30% increase.
Brand new fanny pack brand with 0 social proof. We had to start from scratch!
No reviews, no social proof, brand new website... we had to find the right audience! It didn't take long. I was able to find 1 audience that absolutely loved the product and we started at a 2 ROAS to then reach a 5.5 ROAS in about a month! The store also had some professional shots and a video for me to use. I had also completely reviewed their store to improve CRO (that did include working on the product pages and tweaking the copy). The owner also followed my lead on plugins to install. (Reviews, email marketing etc.)
Went from $0 to 5 figures in just a week! Month 2 saw a 950% increase and month 3, a 30% increase.
Paid Ads
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.